Friendbuy, the growth platform powering referral, loyalty, and influencer programs for consumer brands, today announced the general availability of Friendbuy Influencer. The software enables brands to run their own influencer and affiliate programs without handing their creator relationships or program data to a marketplace.

Friendbuy Influencer brings creator recruitment, onboarding, performance tracking, tiered commissions, and automated payouts into one platform. When used alongside Friendbuy Referral and Loyalty, it lets brands follow creator-driven customers beyond the first purchase to see repeat orders, loyalty enrollment, and referrals. That downstream visibility gives brands a fuller picture of the long-term value of customers acquired through creators.

Friendbuy can also identify a brand’s top referring advocates and loyalty members and invite them into paid creator programs alongside outside creators and affiliates.

With Friendbuy Influencer, brands can:

  • Configure a branded onboarding experience for influencers
  • Run multiple influencer campaigns at once
  • Set conversion-based commission tiers, with automatic adjustments for returns and cancellations
  • Automate payouts via ACH, Venmo, Cash App, or PayPal through a native integration with Tremendous
  • Run Influencer on its own or alongside Friendbuy Referral and Loyalty

“Brands pay creators for a first sale, then often lose sight of what that customer does next,” said Manish Goyal, CEO of Friendbuy. “Referral, loyalty, and influencer programs usually run in separate tools. Friendbuy connects them at the data layer, so brands can see which creator audiences return and refer friends—and discover that some of their best creators already buy from them.”

Bathhouse, a modern wellness brand offering thermal pools, saunas, and recovery experiences across the United States, is among the first to deploy Friendbuy Influencer alongside its existing referral program. The two programs give Bathhouse a way to connect creator-driven acquisition with customer advocacy and see how those customers engage over time.

Our guests don’t just visit Bathhouse, they become part of the community and naturally want to share it. Referral gave us a way to reward that word-of-mouth. Adding influencer through Friendbuy lets us extend that same philosophy to creators who authentically love the brand, and actually see how that acquisition performs downstream. Having both on one platform means we’re not guessing at what’s working.
— Apneet Kaur, Director of Brand Marketing, Bathhouse

Friendbuy Influencer is available now. To learn more or book a demo, visit https://www.friendbuy.com/products/influencer-marketing-software.

About Friendbuy

Friendbuy is the leading referral, loyalty, and influencer marketing platform for consumer brands and services. Brands including Away, Bathhouse, and PrettyLitter use Friendbuy to turn customers and creators into growth channels—acquiring new customers through advocacy, strengthening loyalty, and measuring long-term performance with first-party data. Founded in 2010, Friendbuy is headquartered in Los Angeles.

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