The Rookery Studios Sees Podcast Interest Grow as Ad Spend Rises
Utah business meets increasing demand for podcasts with expert audio and video recording. The post The Rookery Studios
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Utah business meets increasing demand for podcasts with expert audio and video recording.
Orem, UT (PRUnderground) October 26th, 2026
Orem, Utah, podcast and video production company The Rookery Studios is seeing growing interest in podcasting among local businesses and creators. That interest comes as the Interactive Advertising Bureau (IAB) projects U.S. podcast advertising spending will grow 8.7% in 2026, according to its September 2026 forecast.¹ The projection points to continued momentum for this industry.
The Utah video podcast studio has produced hundreds of episodes for a variety of shows. “Podcasting has become a much bigger part of how businesses and creators communicate,” said Parker McCumber, owner of The Rookery Studios. “The continued growth shows that people are still making time for long-form conversations, and businesses are finding more ways to use that content.”
Much of that content now extends beyond audio. Video has become central to podcast production, allowing creators to publish the same recorded conversation across podcast platforms, YouTube, and short-form social channels. The Rookery Studios produces multi-camera video alongside professionally engineered audio so that a single recording session can yield multiple pieces of content.
The Rookery Studios offers podcast studio membership programs that combine monthly studio time with editing, short-form clips, and content distribution, so members can record conversations without having to manage equipment or post-production themselves. The studio’s members, who include physicians, insurance brokers, and home services owners, put that approach to work. Rather than relying on advertising alone, many also use long-form content to establish expertise and connect with potential customers.
For creators and businesses, the IAB’s forecast is another sign that podcasting isn’t a passing trend, but has become a strong tool for marketing and business growth. As demand for long-form content rises, McCumber and The Rookery Studios continue to help local professionals and creators record and share their content. More information about memberships and studio bookings is available at TheRookeryStudio.com.
¹ www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/
