Baked by Melissa, the New York-based dessert company famous for its handcrafted bite-size cupcakes, today announced its debut line of at-home baking products, available exclusively at Target.com now, and in Target stores nationwide starting November 1st. The collection includes three bite-size cupcake kits (Christmas Tie-Dye, Marshmallow Hot Cocoa, and Red Velvet), bite-size cupcake liners, and bite-size baking pans.

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Baked by Melissa's At-Home Baking Collection

Baked by Melissa’s At-Home Baking Collection

Founded by Melissa Ben-Ishay in 2008, Baked by Melissa has grown into a nationally beloved brand with its nostalgic bite-size cupcake flavors and gift boxes for every occasion. In recent years, Melissa has built a social media following of more than 6 million people who recreate her recipes at home, expanding her connection with her community well beyond Baked by Melissa’s storefronts. The collection brings those two worlds together, giving Target guests a way to bake the bite-size cupcakes that started it all themselves. From the pan’s bite-size molds to the custom-sized liners, every element is designed to recreate the signature Baked by Melissa experience at home.

The collection includes:

  • Bite-Size Cupcake Kits ($8.99): Everything needed to recreate Baked by Melissa’s signature bite-size cupcakes at home, including piping bags for decorating and Melissa’s tips for making every cupcake the perfect bite. Bakers just add butter, water, and an egg. The kits come in three flavors:

    • Christmas Tie-Dye: The signature tie-dye cupcake that started it all, now in red and green, with vanilla cake mix, vanilla icing mix, color tints, and a holiday sprinkle blend

    • Marshmallow Hot Cocoa: One of the brand’s most popular winter flavors, with chocolate cake mix, hot cocoa icing mix, and mini marshmallows. Also in Baked by Melissa’s holiday collection

    • Red Velvet: One of the brand’s best-selling Original Great flavors, with red velvet cake mix, cream cheese icing mix, and red sparkling sugar

  • Bite-Size Cupcake Liners ($3.00): A pack of 50 foil liners, each 2.17 inches in diameter, sized specifically for Baked by Melissa’s signature format

  • Silicone Bite-Size Cupcake Pan ($12.99): A non-stick, food-grade silicone pan with 42 bite-size wells and a metal-reinforced frame. It bakes with or without liners, is dishwasher safe, and is oven-safe up to 400°F

  • 2-Piece Silicone Bite-Size Cupcake Pan (Available online only, $25.99): Two pans with 42 wells each, for fans looking to double their bite-size baking

“We started Baked by Melissa because I believe in the power of small things to create big joy,” said Melissa Ben-Ishay, President and Co-Founder of Baked by Melissa. “For years, our team has crafted every cupcake by hand to make life sweeter one bite at a time. Now, everyone can make that magic at home for the first time. So many families turn to Target for their holiday shopping, and this season, they can bring home a new bite-size holiday tradition.”

Following collaborations with brands like Ferrero, L’Oréal, and Blue Apron, this launch marks Baked by Melissa’s expansion into at-home baking, a new category for the brand. It’s a new way for fans to experience Baked by Melissa while staying rooted in the bite-size format and mission that have defined it since the beginning.

With the holidays ahead, the collection is made for baking together. It’s easy enough for kids and bite-size by design, perfect for parties, holiday tables, or any occasion that deserves a special homemade dessert. The collection is available now at Target.com and in Target stores throughout the country for a limited time.

About Baked by Melissa

Founded by Melissa Ben-Ishay in 2008, Baked by Melissa is the New York-based dessert company famous for its bite-size cupcakes. The brand operates 9 retail locations and an online storefront offering nationwide shipping. With handcrafted nostalgic flavors developed by Melissa herself, innovative packaging, and gift boxes for every occasion, Baked by Melissa has become a go-to treat for celebrating all of life’s moments across the U.S. In recent years, Melissa went viral on social media with videos of her salads and everyday meals. Today, she has 6 million followers and two New York Times bestselling cookbooks, with recipes designed to deliver the perfect bite, just like her namesake cupcakes. Visit bakedbymelissa.com to shop cupcakes.

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